The best iPhone may get a lot more expensive in 2024 — how much could it be?

Apple’s iPhone lineup may be in for a shakeup next year based on some new reporting from Bloomberg on the rumored addition of an “Ultra” iPhone in 2024.

This comes from Mark Gurman’s oft-cited Power On newsletter and throws some cold water on claims that an iPhone 15 Ultra will take the place of the Pro Max this fall and instead posits that the Ultra will slot in above the Pro Max as a new higher-end iPhone.

How much could Apple charge for an iPhone 16 Ultra?

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